Devin Friedman is a writer, executive creative director, and editor in chief.

Editor in Chief/Executive Creative Director

Devin has been editor in chief and an executive creative director at Wealthsimple since 2017. He created the brand voice and worked with a small creative team to build the company from a startup with a few thousand clients to one of the most successful new companies in Canada with more than three million clients. He created an ASME and Webby award-winning magazine, a top-ten podcast, and launched Canada's largest financial newsletter (more than one million people open every issue). He also wrote and helped creative direct Super Bowl commercials with directors like Mike Mills and Errol Morris. His work for Wealthsimple has won a Director’s Guild of America Award, and he was named one of AdWeek's Creative 100.

Devin was also the editorial director and a senior correspondent for GQ magazine for more than a decade.


Devin has written award-winning longform nonfiction for GQ, The New Yorker, The New York Times Magazine, Rolling Stone and Esquire, among others. He has sold, written and developed fictional TV shows for HBO, Amazon, AMC, Sundance, WGN and others. His writing has won or been a finalist for several National Magazine Awards including Essay Writing and General Excellence as well as the Mirror Award and the Livingston Award. His work has been anthologized in the Best American Crime Writing and Best American Travel Writing.